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The truth about what customers really want /

Solomon, Michael R.

The truth about what customers really want / What customers want Michael R. Solomon - Harlow, Eng. : Pearson Prentice Hall, c2009 - x, 209 p. ; 22 cm. - The truth about . - The truth about .

Includes bibliographical references and index

ISBN: 9780273726975

Subjects--Topical Terms:
Consumer behavior
Consumers--Attitudes

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