Islamic branding and marketing : creating a global Islamic business /
Temporal, Paul
Islamic branding and marketing : creating a global Islamic business / Paul Temporal - Singapore : John Wiley & Sons (Asia), 2011 - xvii, 324 p. : ill ; 24 cm.
Includes bibliographical references and index
9780470825396 0470825391
Marketing--Islamic countries
Consumers--Psychology--Islamic countries
Islamic branding and marketing : creating a global Islamic business / Paul Temporal - Singapore : John Wiley & Sons (Asia), 2011 - xvii, 324 p. : ill ; 24 cm.
Includes bibliographical references and index
9780470825396 0470825391
Marketing--Islamic countries
Consumers--Psychology--Islamic countries