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The handbook of strategic public relations and integrated marketing communications /

The handbook of strategic public relations and integrated marketing communications / [edited by] Clarke L. Caywood - 2nd ed. - New York : McGraw-Hill, 2012 - xv, 904 p. : ill., map. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780071767460

Subjects--Topical Terms:
Public relations
Communication in management
Communication in marketing

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