Business practices in higher education : a guide for today’s administrators /

Kretovics, Mark

Business practices in higher education : a guide for today’s administrators / Mark A. Kretovics - New York : Routledge, 2011 - xiv, 243 p. : ill. ; 24 cm.

Includes bibliographical references and index

Today’s environment -- Organizational and administrative structures of higher education in the US -- Basic economic principles and higher education -- Finance -- Budget basics -- Management principles -- Managing human resources in higher education: the recruitment, selection, and retention of competent staff -- Marketing basics -- Politics and power: defense against the dark arts -- Where do we go from here?: what is next?

9780415874014 (alk. paper) 9780415874021 (alk. paper) 9780203838624 (alk. paper) 0415874017 (alk. paper) 0415874025 (alk. paper) 0203838629 (alk. paper)


Universities and colleges--Business management--United States--Handbooks, manuals, etc.

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