Start with why : how great leaders inspire everyone to take action /
Sinek, Simon
Start with why : how great leaders inspire everyone to take action / Simon Sinek - New York : Portfolio / Penguin, 2011, c2009 - x, 246 p. : ill. ; 21 cm.
"This paperback edition with a new preface and new afterword published 2011"--T.p. verso
Includes bibliographical references (p. [234]-240) and index
Preface -- Introduction -- Pt. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Pt. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Pt. 3: Leaders meed a following. The emergence of trust -- How a tipping point tips -- Pt. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Pt. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Pt. 6: Discover why. The origins of a why -- The new competition -- Afterword
9780241958223
Leadership
Start with why : how great leaders inspire everyone to take action / Simon Sinek - New York : Portfolio / Penguin, 2011, c2009 - x, 246 p. : ill. ; 21 cm.
"This paperback edition with a new preface and new afterword published 2011"--T.p. verso
Includes bibliographical references (p. [234]-240) and index
Preface -- Introduction -- Pt. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Pt. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Pt. 3: Leaders meed a following. The emergence of trust -- How a tipping point tips -- Pt. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Pt. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Pt. 6: Discover why. The origins of a why -- The new competition -- Afterword
9780241958223
Leadership