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Public relations : a values-driven approach /

Guth, David W.

Public relations : a values-driven approach / David W. Guth, Charles Marsh - 5th ed. - Boston, MA : Allyn & Bacon, c2012 - xxviii, 564 p. : ill. (chiefly col.) ; 24 cm.

Includes bibliographical references and index

ISBN: 9780205811809 0205811809

Subjects--Topical Terms:
Public relations
Public relations--Moral and ethical aspects
Public relations--Case studies

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