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A creator’s guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /

Phillips, Andrea

A creator’s guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips - New York : McGraw Hill Publishers, 2012 - xii, 272 p. : ill. (some col.) ; 20 cm.

Includes bibliographical references and index

ISBN: 9780071791526 (hbk. : alk. paper) 0071791523 (hbk. : alk. paper)

Subjects--Topical Terms:
Digital storytelling
Interactive multimedia
Internet entertainment industry
Marketing--Psychological aspects

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