Global UX : design and research in a connected world /
Quesenbery, Whitney
Global UX : design and research in a connected world / Whitney Quesenbery, Daniel Szuc - Waltham, MA. : Morgan Kaufmann, 2012 - xix, 238 p. : ill. ; 24 cm.
Includes index
The start of the journey -- It’s a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value
9780123785916
Product design
Consumers--Research
New products--Cross-cultural studies
Marketing--Cross-cultural studies
Global UX : design and research in a connected world / Whitney Quesenbery, Daniel Szuc - Waltham, MA. : Morgan Kaufmann, 2012 - xix, 238 p. : ill. ; 24 cm.
Includes index
The start of the journey -- It’s a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value
9780123785916
Product design
Consumers--Research
New products--Cross-cultural studies
Marketing--Cross-cultural studies