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Strategic management concepts : a competitive advantage approach /

David, Fred R.

Strategic management concepts : a competitive advantage approach / Fred R. David - 14th ed. - Upper Saddle River, N. J. : Pearson, c2013 - xiv, 386 p. : ill. ; 28 cm.

Includes index

ISBN: 9780132666213 0132666219 9780132664233 0132664232

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

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