Strategic management : planning for domestic & global competition /
Pearce, John A.
Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr. - 13th ed. - New York, NY. : McGraw-Hill, 2013 - xxi, 434 p. : ill. ; 26 cm. - Strategic management . - Strategic management .
Includes bibliographical references and index
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
9780078029295 0078029295
Strategic planning
Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr. - 13th ed. - New York, NY. : McGraw-Hill, 2013 - xxi, 434 p. : ill. ; 26 cm. - Strategic management . - Strategic management .
Includes bibliographical references and index
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
9780078029295 0078029295
Strategic planning