The product manager’s handbook /
Gorchels, Linda
The product manager’s handbook / Linda Gorchels - 4th ed. - New York : McGraw-Hill, 2012 - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071772983 0071772987
Product management
New products--Marketing
The product manager’s handbook / Linda Gorchels - 4th ed. - New York : McGraw-Hill, 2012 - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071772983 0071772987
Product management
New products--Marketing