Toyota under fire : lessons for turning crisis into opportunity /
Liker, Jeffrey K.
Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden - New York : McGraw-Hill, c2011 - xxx, 241 p. : ill. ; 22 cm.
Includes index
The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons
9780071762991 007176299X
Toyota Jidōsha Kōgyō Kabushiki Kaisha
Corporate culture
Organizational effectiveness
Automobile industry and trade
Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden - New York : McGraw-Hill, c2011 - xxx, 241 p. : ill. ; 22 cm.
Includes index
The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons
9780071762991 007176299X
Toyota Jidōsha Kōgyō Kabushiki Kaisha
Corporate culture
Organizational effectiveness
Automobile industry and trade