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Virtual worlds and e-commerce : technologies and applications for building customer relationships /

Virtual worlds and e-commerce : technologies and applications for building customer relationships / editor by Barbara Ciaramitaro - Hershey, PA : Business Science Reference, c2011 - xx, 375 p. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 9781616928087

Subjects--Topical Terms:
Electronic commerce
Virtual reality
Consumers

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