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Marketing research : an integrated approach /

Wilson, Alan M.

Marketing research : an integrated approach / Alan Wilson - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, c2013 - xxii, 410 p. : col. ill. ; 27 cm. + 1 CD-ROM

Includes index

ISBN: 9780273718703

Subjects--Topical Terms:
Marketing research

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