Relentless innovation : what works, what doesn’t--and what that means for your business /

Phillips, Jeffrey

Relentless innovation : what works, what doesn’t--and what that means for your business / Jeffrey Phillips - New York : McGraw-Hill, 2012 - xxi, 214 p. ; 24 cm.

Includes bibliographical references and index

The mythology of innovation -- The real barriers to innovation: business as usual and middle management -- How things work today -- What relentless innovators have in common -- The antagonist -- The usual suspects -- Creating an innovation business as usual approach -- What happens to the middle managers? -- Shifting your operating model to balance efficiency and innovation -- Results of the shift

9780071786805 0071786805


Technological innovations--Management
Creative ability in business
New products

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