Internet marketing, start-to-finish /
Juon, Catherine
Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle - Indianapolis, Ind. : Que, c2012 - xxii, 293 p. : ill. ; 23 cm.
"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover Includes index
Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report
9780789747891 0789747898
Internet marketing
Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle - Indianapolis, Ind. : Que, c2012 - xxii, 293 p. : ill. ; 23 cm.
"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover Includes index
Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report
9780789747891 0789747898
Internet marketing