Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /

Smith, Paul

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith - New York : American Management Association, 2012 - viii, 280 p. ; 24 cm.

Includes index

9780814420300 (hbk.)


Communication in management
Storytelling
Leadership
Organizational behavior

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