Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /
Smith, Paul
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith - New York : American Management Association, 2012 - viii, 280 p. ; 24 cm.
Includes index
9780814420300 (hbk.)
Communication in management
Storytelling
Leadership
Organizational behavior
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith - New York : American Management Association, 2012 - viii, 280 p. ; 24 cm.
Includes index
9780814420300 (hbk.)
Communication in management
Storytelling
Leadership
Organizational behavior