The management of technology and innovation : a strategic approach /
White, Margaret A.
The management of technology and innovation : a strategic approach / Management of technology & innovation Margaret A. White, Garry D. Bruton - 2nd ed. - Mason, OH : South-Western Cengage Learning, 2011 - xxii, 388 p. : ill. ; 23 cm.
Includes bibliographical references and index
9780538478229 0538478225
Technological innovations--Management
New products--Management
High technology industries--Management
The management of technology and innovation : a strategic approach / Management of technology & innovation Margaret A. White, Garry D. Bruton - 2nd ed. - Mason, OH : South-Western Cengage Learning, 2011 - xxii, 388 p. : ill. ; 23 cm.
Includes bibliographical references and index
9780538478229 0538478225
Technological innovations--Management
New products--Management
High technology industries--Management