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E-marketing : applications of information technology and the internet within marketing /

Molenaar, Cor

E-marketing : applications of information technology and the internet within marketing / Electronic marketing Cor Molenaar - Abingdon, Oxon : Routledge, 2012 - xviii, 234 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9780415677271 (hbk.) 0415677270 (hbk.) 9780415677288 (pbk.) 9780203805602 (ebk.)

Subjects--Topical Terms:
Internet marketing

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