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Business marketing management : B2B /

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh - 11 ed. - Mason, OH : South-Western, Cengage Learning, 2013 - xxx, 428 p. : ill. ; 27 cm.

Includes bibliographical references and indexes

ISBN: 9781133189565 (hbk.) 1133189563 (hbk.)

Subjects--Topical Terms:
Industrial marketing--Management--Case studies

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