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Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices /

Mehta, Shreefal S.

Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta - Cambridge ; New York : Cambridge University Press, c2008 - xxiii, 335 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9780521870986 (hbk.) 0521870984 (hbk.) 9780521205856 (pbk.)

Subjects--Topical Terms:
Biomedical engineering--Marketing
Biomedical engineering--Patents
Pharmaceutical biotechnology industry--Marketing
Pharmaceutical biotechnology--Patents
Medical instruments and apparatus--Marketing
Medical instruments and apparatus--Patents
Biomedical engineering--Marketing--Case studies
Pharmaceutical biotechnology industry--Marketing--Case studies
Medical instruments and apparatus--Marketing--Case studies

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