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Quantitative modelling in marketing and management /

Moutinho, Luiz

Quantitative modelling in marketing and management / Luiz Moutinho, Kun-Huang Huarng - New Jersey : World Scientific, c2013 - xxvi, 503 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9789814407717

Subjects--Topical Terms:
Management--Mathematical models
Marketing--Mathematical models

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