Get bold : b using social media to create a new type of social business /
Carter, Sandy
Get bold : b using social media to create a new type of social business / Sandy Carter - Indianapolis, IN : IBM Press, c2012 - xix, 267 p. : ill. ; 24 cm.
The agenda for social business success -- Align organizational goals and culture -- Gain "friends" through social trust -- Engage through experiences -- Network your business processes -- Design for reputation and risk management -- Analyze your data -- Technology as a competitive ingredient -- Draw up your agenda.
9780132618311
Business networks--Computer network resources
Social media--Economic aspects
Business enterprises--Computer network resources
Online social networks
Get bold : b using social media to create a new type of social business / Sandy Carter - Indianapolis, IN : IBM Press, c2012 - xix, 267 p. : ill. ; 24 cm.
The agenda for social business success -- Align organizational goals and culture -- Gain "friends" through social trust -- Engage through experiences -- Network your business processes -- Design for reputation and risk management -- Analyze your data -- Technology as a competitive ingredient -- Draw up your agenda.
9780132618311
Business networks--Computer network resources
Social media--Economic aspects
Business enterprises--Computer network resources
Online social networks