Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters - 6th ed. - Mason, OH : South Western Cengage Learning, 2013 - 1 v. (various pagings) : col. ill. ; 28 cm.

Includes bibliographical references and index

9781133435211 1133435211


Consumer behavior

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