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Taking technology to the market : a guide to the critical success factors in marketing technology /

Linton, Ian

Taking technology to the market : a guide to the critical success factors in marketing technology / Ian Linton - Burlington, VT : Gower, c2012 - 170 p. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781409435952

Subjects--Topical Terms:
High technology--Marketing
High technology industries--Marketing
New products--Marketing

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