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Internet marketing : integrating online and offline strategies /

Roberts, Mary Lou

Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay - Mason, OH : South-Western Cengage Learning, c2013 - xxii, 484 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9781133625902

Subjects--Topical Terms:
Internet marketing

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