Foundations of brand management /
Foundations of brand management /
Adan Miller, editor
- London : Koros Press, 2012
- viii, 272 p. ; 25 cm.
Includes bibiliographical references and index
9781781631874
Product management
Branding (Marketing)
Brand name products--Management
Includes bibiliographical references and index
9781781631874
Product management
Branding (Marketing)
Brand name products--Management