HTML5 advertising /

Percival, John

HTML5 advertising / John Percival - [Berkeley, Calif.] : Apress, 2013 - xxviii, 346 p. : ill. ; 24 cm. - The expert’s voice in Web development . - The expert’s voice in Web development .

Includes index

The campaign process -- Evolution of advertising technology -- Advertising with web standards -- Using canvas, SVG, and web fonts -- Animations and presentations -- HTML5 APIs -- HTML5 media -- Mobile web advertising -- In-application advertising -- Offline storage, tracking, debugging, and optimization -- Dynamic advertising with HTML5 -- Bleeding-edge HTML5 -- HTML5 advertising going forward

9781430246022 (pbk.) 1430246022 (pbk.)


HTML (Document markup language)
Internet advertising

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