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Pharmaceutical lifecycle management : making the most of each and every brand /

Ellery, Tony

Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen - Hoboken, N.J. : John Wiley & Sons, c2011 - xxii,389p. : ill. ; 25 cm.

Includes index

ISBN: 9780470487532

Subjects--Topical Terms:
Drug Industry--economics
Drug Approval--economics
Economics, Pharmaceutical--legislation & jurisprudence

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