Creating breakthrough products : revealing the secrets that drive global innovation /
Cagan, Jonathan
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan, and Craig M. Vogel - 2nd ed. - Upper Saddle River, N.J. : FT Press, 2013 - xxxvi, 379 p. : ill. ; 25 cm.
Includes bibliographical references and index
9780133011425
New products
Production planning
Product management
Marketing research
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan, and Craig M. Vogel - 2nd ed. - Upper Saddle River, N.J. : FT Press, 2013 - xxxvi, 379 p. : ill. ; 25 cm.
Includes bibliographical references and index
9780133011425
New products
Production planning
Product management
Marketing research