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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th ed. - Boston : Pearson, 2013 - xxviii, 562 p. : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9780132664257 (hbk.)

Subjects--Topical Terms:
Brand name products--Management

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