Customer and business analytics : applied data mining for business decision making using R /
Putler, Daniel S.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider - Boca Raton, FL : CRC Press, 2012 - xxvi, 289 p. : ill. ; 27 cm. - Chapman & Hall/CRC the R series .
Includes bibliographical references and index
9781466503960
Database marketing--Software
Data mining
Decision making--Data processing
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider - Boca Raton, FL : CRC Press, 2012 - xxvi, 289 p. : ill. ; 27 cm. - Chapman & Hall/CRC the R series .
Includes bibliographical references and index
9781466503960
Database marketing--Software
Data mining
Decision making--Data processing