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Choice-based conjoint analysis : models and designs /

Raghavarao, Damaraju

Choice-based conjoint analysis : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi - Boca Raton : Chapman & Hall/CRC, 2011 - xi, 180 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781420099966

Subjects--Topical Terms:
Conjoint analysis (Marketing)
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