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Customer retention strategies /

Nek Kamal Yeop Yunus

Customer retention strategies / Nek Kamal Yeop Yunus - Tanjung Malim : Penerbit UPSI, 2013 - xi, 139 p. : ill. ; 23 cm.

Includes index and bibliography and index

ISBN: 9789670480176 (pbk.)

Subjects--Topical Terms:
Customer services--Management
Consumer satisfaction

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