Global marketing : contemporary theory, practice, and cases /
Alon, Ilan
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli - New York : McGraw-Hill/Irwin, c2013 - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and index
9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper)
Export marketing
Export marketing--Case studies
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli - New York : McGraw-Hill/Irwin, c2013 - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and index
9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper)
Export marketing
Export marketing--Case studies