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Marketing in Asia /

Marketing in Asia / Roger A. Kerin ... [et al.] - 2nd Asia Global ed. - Singapore : McGraw-Hill, c2013 - lvi, 822 p. : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9781259007897 (pbk.) 1259007898 (pbk.)

Subjects--Topical Terms:
Marketing--Asia

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