The entrepreneurial instinct : how everyone has the innate ability to start a successful small business /

Mehta, Monica

The entrepreneurial instinct : how everyone has the innate ability to start a successful small business / Monica Mehta - New York : McGraw-Hill, c2013 - ix, 205 p. ; 24 cm.

Includes bibliographical references (p. 193-197) and index

How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur’s innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don’t spend a dime -- Before you quit your job -- How beliefs define reality.

9780071797429 (hbk.) 0071797424


New business enterprises
Entrepreneurship
Small business

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