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Insurance and behavioral economics : improving decisions in the most misunderstood industry /

Kunreuther, Howard C.

Insurance and behavioral economics : improving decisions in the most misunderstood industry / Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow - Cambridge : Cambridge University Press, 2013 - xii, 329 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780521845724 (hbk.) 9780521608268 (pbk.)

Subjects--Topical Terms:
Risk (Insurance)
Insurance--Decision making
Consumer behavior

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