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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 12th ed. - Mason, OH : South-Western/Cengage Learning, c2013 - 1 v. (various pagings) : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9781111821647 111182164X

Subjects--Topical Terms:
Marketing--Management

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