60-minute brand strategist : the essential brand book for marketing professionals /
Mootee, Idris
60-minute brand strategist : the essential brand book for marketing professionals / Sixty-minute brand strategist Idris Mootee - Hoboken, NJ : Wiley, 2013 - x, 246 p. : ill. (some col.) ; 24 cm.
Includes index
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
9781118625163 (cloth) 1118625161 (cloth)
Branding (Marketing)
60-minute brand strategist : the essential brand book for marketing professionals / Sixty-minute brand strategist Idris Mootee - Hoboken, NJ : Wiley, 2013 - x, 246 p. : ill. (some col.) ; 24 cm.
Includes index
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
9781118625163 (cloth) 1118625161 (cloth)
Branding (Marketing)