Event marketing : how to successfully promote events, festivals, conventions, and expositions /
Preston, C. A.
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston - 2nd ed. - Hoboken, N. J. : John Wiley & Sons, c2012 - xix, 300 p. : ill. ; 25 cm. - Wiley event management series .
Includes bibliographical references and index
9780470891070 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.)
Special events--Marketing
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston - 2nd ed. - Hoboken, N. J. : John Wiley & Sons, c2012 - xix, 300 p. : ill. ; 25 cm. - Wiley event management series .
Includes bibliographical references and index
9780470891070 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.)
Special events--Marketing