Corporate reputation : brand and communication /
Roper, Stuart
Corporate reputation : brand and communication / Stuart Roper, Chris Fill - Harlow, England : Pearson Education, 2012 - xxiii, 332 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
9780273727590 (pbk.)
Corporate image
Reputation
Public relations
Customer relations
Branding (Marketing)
Corporate reputation : brand and communication / Stuart Roper, Chris Fill - Harlow, England : Pearson Education, 2012 - xxiii, 332 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
9780273727590 (pbk.)
Corporate image
Reputation
Public relations
Customer relations
Branding (Marketing)