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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /

Safko, Lon

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko - New York : McGraw-Hill, c2013 - xxi, 265 p. : ill. ; 23 cm.

Includes index

ISBN: 9780071801133 0071801138

Subjects--Topical Terms:
Marketing
Marketing--Technological innovations

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