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Innovation in pricing : contemporary theories and best practices /

Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu - New York : Routledge, 2013 - xix, 416 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780415521611

Subjects--Topical Terms:
Pricing.
Marketing--Technological innovations

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