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Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /

Niemeier, Stefan

Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / Stefan Niemeier, Andrea Zocchi, and Marco Catena - Hoboken, NJ : Wiley, 2013 - viii, 200 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9781118656662

Subjects--Topical Terms:
Retail trade--Technological innovations
Retail trade--Customer services
Electronic commerce

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