Getting to plan B : breaking through to a better business model /
Mullins, John W.
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, c2009 - xiii, 249 p. : ill. ; 24 cm.
Includes bibliographical references and index
9781422126691 (hbk.) 1422126692 (hbk.)
Business planning
New business enterprises
Entrepreneurship
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, c2009 - xiii, 249 p. : ill. ; 24 cm.
Includes bibliographical references and index
9781422126691 (hbk.) 1422126692 (hbk.)
Business planning
New business enterprises
Entrepreneurship