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Branding in a competitive marketplace /

Baisya, Rajat K.

Branding in a competitive marketplace / Rajat K. Baisya - Los Angeles : SAGE, Response Business Books, 2013 - xxxi, 229 pages : illustrations ; 25 cm.

Includes bibliographical references (pages 221-224) and index

ISBN: 9788132110590 8132110595

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Strategic planning

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