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All business is local : why place matters more than ever in a global, virtual world /

Quelch, John A.

All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz - London : Portfolio Penguin, 2012 - 248 p. : ill. ; 24 cm.

Originally published: New York: Portfolio Penguin

Includes bibliographical references and index

ISBN: 9780241961643 (pbk.) 0241961645 (pbk.)

Subjects--Topical Terms:
Internet marketing
Communication in marketing
Marketing
Globalization

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