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Brand famous : how to get everyone talking about your business /

Boyd, Linzi

Brand famous : how to get everyone talking about your business / Linzi Boyd - Hoboken, NJ : Capstone, A Wiley Brand, 2014 - 287 p. : ill. ; 22 cm.

ISBN: 9780857084903 (pbk.)

Subjects--Topical Terms:
Branding (Marketing)
Strategic planning

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