Innovation management and new product development /
Trott, Paul
Innovation management and new product development / Paul Trott - 5th ed. - Harlow, England : Pearson Education, 2012 - xxviii, 620 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780273736561 (pbk.)
Technological innovations--Management
Industrial management
Product management
Innovation management and new product development / Paul Trott - 5th ed. - Harlow, England : Pearson Education, 2012 - xxviii, 620 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780273736561 (pbk.)
Technological innovations--Management
Industrial management
Product management